Coming soon: The Dovetail Ad Marketplace
A new self-service podcasting ad marketplace for stations to generate revenue from unsold inventory in a brand-safe way, and for advertisers to reach Public Media audiences at scale with efficiency.
For Advertisers
The Dovetail Ad Marketplace is the self-service way for reaching Public Media audiences. Think of it as a direct line to premium public media audiences without the complexity of programmatic buying.
- Brand-safe environment: You’re buying into curated, premium content, not open auction inventory.
- Simple, transparent pricing: You know what you’ll pay before you buy.
- Self-service speed: Agree to terms, bring your own creative, place a buy, and your ad will be running with only one quick approval.
- Audience reach by channel: Channels group shows by theme, station, or geography, so you can reach the right mix of listeners without needing to research individual podcasts.
- Built in reporting: for confidence in your ad spend.
For Producers
PRX is expanding Dovetail by creating a self-service ad marketplace. It will allow advertisers to purchase public media podcast ad inventory directly by accessing inventory that isn’t being used by direct sales, all without requiring manual intervention from your team.
- Gain new revenue from unsold inventory.
- No minimum downloads required to be included in the network.
- Join the national Public Media Station Channel AND create station specific bundles.
- Revenue shares for your team’s sales into the Ad Marketplace.
- Brand Safety you can trust, all advertisers are approved by PRX.
- No extra work, sign up and watch revenue flow in.
- Another avenue to grow your podcast audience through buying cross-promotions across the national channel.
Let us know if you are interested
If you are a Station or Advertiser interested in participating in the Dovetail Ad Marketplace, please fill out this form and we will start a discussion on best meeting your needs.